Top Paragon Resource

Social Media Marketing

Biteabyte received a request from Top Paragon Resource to enhance its social media profile and drive website sales through social media traffic. This collaboration was not just about enhancing aesthetics but also about generating concrete outcomes.

We assisted them in identifying their target demographic, performed a thorough evaluation of their social media presence, devised an efficient content strategy, and generated a variety of online profile posts.

The skillful use of the latest design trends allowed them to eloquently express their brand’s expertise, leaving no doubt about their position as a forward-thinking company aligned with contemporary industry standards.

They wanted to entice users with a glimpse of their website content & their products by being a single click away. This tactic helped them raise profile click-through rates and bring their audience one step closer to the treasure they had to offer.

With our unwavering commitment, they accomplished X impressions, X+ clicks, witnessed an X increase in followers, and enjoyed a substantial X% increase in landing page visits.


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Media Clips
Audience Reach
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Broadcast clips
Total National Clips

Organic Social Results (Results across Facebook, Instagram, and LinkedIn)

Pieces of Content Delivered
Total Organic Reach
Organic Impressions
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Total Organic Engagements
New Social Media Followers

Paid Social Results

Unique Landing Page Visits
Entrants/Email Subscribers
Per Conversion Rate
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Platform Stratergy

Our client company harnessed the power of a customized social media marketing strategy, meticulously developed through an analysis of the target audience's demographics and psychographics. This strategy enabled us to align our content and advertising initiatives precisely with the company's objectives and the audience's inclinations, leading to valuable outcomes.

Content Publishing

With our assistance, they formulated an inclusive content publication plan for a variety of social media posts. These posts were instrumental in disseminating information about the company, its products, and ways to order those products. We took a thoughtful approach in curating content components, including the company logo, product information, and contact details for these posts.

Design Styles

In terms of design, our preference leaned towards a sleek and uncluttered theme that showcased the importance of white space and modern aesthetics. This was achieved through the incorporation of a striking color palette, which included whites, blacks, grays, and vibrant teal. Additionally, we introduced a subtle hint of orangish-yellow in specific posts to add some visual variety.


Established and cultivated relationships with key Sydney media, stakeholders and exhibitors on behalf of BIA and Mulpha Events.

Winning Tactics

Strategic Planning

Our client’s marketing profiles underwent a comprehensive evaluation, leading us to develop a well-defined social media strategy. In addition, we established key performance indicators (KPIs) to steer our actions and measure the efficiency of resource allocation.

CTA Optimization

We paid special attention to the CTA button’s visibility and its separation from the content, so users could easily know about their next actions and their ultimate destination. The button’s primary function was to enhance user interaction with the company’s store, leading to product sales.

Modern Visuals

With the infusion of stylish visual designs, we brought the client’s brand into the contemporary spotlight, enhancing the attractiveness and visual resonance of their brand assets. This enhancement was accomplished by using bold and impactful visuals that radiated a sense of durability and trustworthiness.

Campaign highlights

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